Small Business Identity Design

Small Business Identity Design

The above piece from Design Direct Deliver represents the branding I developed for the company. It looks simple, but posed a few specific challenges. I identified the most impactful elements from the existing older logo and pulled them for use as a standalone “DDD” image (and updated them to have a consistent shade of purple).

Original Company Logo


We worked together to find a classic set of fonts to use for the brand across all public-facing channels. The client preferred the resulting modernized, clean look of the final product.

I updated the card at a later date in response to an issue that was dominating industry news. The end result was a powerful message, while still providing just enough information to continue to function as a business card.






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Posted on

May 31, 2015

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