I direct values-driven editorial campaigns for a big tech company — reimagining systems, building processes, and wrangling global cross-functional partners across editorial, design, video, PR, legal, marketing, and retail teams.
In a former life, I was the marketing and communications director for iThrive Games, a nonprofit at the intersection of game design, mental health, and education. Before that, I spun up the original IGDA Foundation’s Women in Games Ambassadors Program (now Velocity) and worked as its director, helping launch underrepresented developers into the industry.
I’ve also worked on more than sixty released games (mostly indie), including Playdom’s Big City Life, Killer Snails (made in partnership with the American Museum of Natural History), and When Rivers Were Trails (featured in the Smithsonian).
I have an EMBA from San Francisco State University, a lot of thoughts on games, and two dogs who eat better than I do.
Empathy is one of my core values and I tend to subscribe to a servant leadership style. I'm immensely grateful for the knowledge and talents of my teams and believe in supporting their work and well-being to the best of my ability.
I'm known for building processes that outlast any single project — vision, playbooks, documentation, analytics — making future work better, faster, and more impactful. I love stopping preventable problems in their tracks and freeing my team up to unleash their expertise.
My passion for inclusion, equity, accessibility, and justice has led to a mention in Venture Beat, an MVP award from the International Game Developers Association, and a five year run as chair of the Women in Games Special Interest Group.
I direct editorial strategy on culturally-driven campaigns for the US App Store at Apple — one of the highest-traffic retail platforms *anywhere*, with 600M+ weekly users and $1.3T in annual developer ecosystem impact.
I've lived at the intersection of marketing, editorial, and product for the better part of my career. As a result, I look at the gap between how users feel now and the impact we want to have instead.
My speaking history includes talks at GDC, UC Berkeley, and Indiecade on inclusive design, brand leadership, and the business case for representation.